How should creative and social teams generate content ideas?

Zaria Parvez · Jan 19, 2024

Social ideation works better by immediately making and sharing the content than by sitting in a room brainstorming

Having an actual visual artifact to react to, plus people working in silos on their own niches and fandoms before coming together, is how ideas get made

Scope: accepts that much content never sees the light of day

14:20 20VC: How Duolingo Scaled to 8M TikTok Followers, How to Create Viral Content, Why Most Companies Suck at Content Marketing and How to Change & Why You Should Not Work with Content Agencies with Zaria Parvez, Global Social Media Manager @ Duolingo

George Sivulka · Jan 22, 2025

People do not generate genuinely new ideas by brainstorming

He views brainstorming as a Fugazi ritual rather than an actual source of creativity; the real question of where creativity comes from is unanswered

60:47 20VC: Why All AI Companies Are Under-Valued | The Future of Foundation Models: Scaling Laws, Generalised vs Specialised, Commoditised? | From Unable to Afford Rent to Raising $130M From Index and Peter Thiel with George Sivulka @ Hebbia

Guillaume Moubeche · Dec 13, 2024

Reading is how you get inspiration and writing is how you get clarity, so the core of a content practice is capturing ideas everywhere and then ranking them

Ideas are like seeds that need time and the right conditions before they become something; all ideas are worth keeping but only some deserve focus at a given time

42:01 Capture ideas continuously then rank them for focus

Guillaume Moubeche · Dec 13, 2024

Creators should reuse and repost content that already worked instead of always making something new

If it worked well it worked for a reason; content creators are afraid to reuse because they are learning-driven, but rewriting and reposting a winning post hits every time and lets you test it across formats and learn about your audience

44:07 Repost and reuse content that already worked rather than always creating new